The name Jatobá (pronounced ZHA-toe-Bah) comes from the Brazilian hardwood Hymenaea courbaril, often known as Brazilian Cherry. Renowned for its rich reddish-brown tones, strength, and longevity, the wood embodies many of the qualities that shape the brand’s approach: a deep connection to natural materials, enduring design, and an appreciation for texture and patina that develops over time.

At its heart, Jatobá is about creating meaningful connections between people, materials, and the spaces they inhabit. Through carefully crafted objects, interiors, and hands-on workshops, the practice brings together design and making in a way that encourages curiosity, experimentation, and a slower, more considered way of living.

Whether through a handmade object, a material exploration, or a shared creative experience, Jatobá invites people to engage with design in a tactile and personal way—celebrating the beauty of things made with intention, care, and lasting value.