Jatobá x Fogo de Chão Launch
On June 20, we ventured to Fogo de Chão Bishopsgate, London, for the official Launch Party of Jatobá.
Fogo, previously branded as ‘Fazenda’ exhibits all that Jatobá represents; deep hues, memorable elements and all that represents a contemporary aesthetic.
The Fogo de Chão Bishopsgate location was designed by Harrison, a global branding, architecture, and interior design agency. The interior blends the building’s raw architectural character with rich Southern Brazilian cultural storytelling, highlighted by woven leather chairs, sculptural rope screens, and glowing, dry-aged meat displays.
Fino Bar, Fogo de Chão Bishopsgate
The service at Fogo (Bishopsgate) was notably efficient, attentive and classy from beginning to end. They gifted, Founder, Jordan Lucia with a bottle of Miolo, Seival, Brut and a handwritten card which highlights the professionalism and kindness of the team.
Jatobá Launch Itinerary
8:00pm-8:15pm - Welcome Cocktail Reception
8:15pm-8:30pm - Mingle & Photo Opportunity
8:30pm-8:45pm - Introduction to Jatobá
8:45pm-9:45pm - Champagne, Canapés & Photo Opportunity
9:30pm-9:45pm - Closing Remarks & Raffle
9:45pm-10:00pm - Networking
Jatobá Launch Itinerary
8:00PM Sharp
20 guests arrived and were welcomed by a Signature Cocktail, the ‘Wild Star’ in collaboration with the Mixologists at Fogo de Chão.
Wild Star Signature Cocktail x Jatobá Cocktail Topper
Guests viewed Jatobá’s current collection
8:30pm
Founder of Jatobá, Jordan Lucia, gave a warm welcome to the brand explaining it’s name, how the business came to-be and highlighted the intention and importance of collaboration both for Jatobá and people alike.
“Before I finish, I’d like to leave you with one final thought.
Building something from nothing requires courage - not just the courage to create, but the courage to be seen, ask for support and share your work before it’s perfect.
In a world where it’s easy to stay behind closed doors, I’ve realised that growth often begins when we step forward and allow ourselves to take up space.
So, if Jatobá resonates with you tonight, I invite you to share it with your friends, colleagues, and communities. Every conversation and recommendation helps an idea grow.”
Jatobá Guests post-speech
All guests were then welcomed to canapés and champagne to celebrate the launch of Jatobá and a new venture for a friend.
In shot: Fugazzeta and Lobster Roll off the canapés menu at Fogo
Throughout the rest of the evening, guests mingled, networked, engaged in photo opportunities, signed up for workshops, collaborated in a Jatobá brainstorm and continued to enjoy Fogo de Chão canapés and drinks.
Jatobá Guests
9:30pm
As the evening drew to a close, Jordan Lucia thanked her guests for their attendance and completed the evening with a raffle.
Raffle Prize winner won a pair of Red Zinnia Candles and Jatobá Candle Holder
A message from Jordan Lucia: I want to take the moment to thank the Team at Fogo (Bishopsgate) for their amazing hospitality during the evening. They were incredibly efficient, open to ideas, professional and welcoming to guests.
I want to thank guests for their attendance and participation which truly brought the evening to life.
Lastly, I want to thank the videographer and photographer of the evening.
Raquel (Instagram: raquelroary) (VHS Videographer)
Wale (Instagram: somecallmewale) (Photographer)
With Love, J x
